Rock-on-chain: How musicians are monetizing with web3

Step into the metaverse and join the revolution where music meets NFTs, as your favorite artists take center stage—welcome to the future of music engagement in the web3 era.
Rock-on-chain: How musicians are monetizing with web3

Imagine you’re at a virtual concert in the metaverse where your favorite artist performs live. You're in the front row, interacting with fellow fans and collecting exclusive NFT memorabilia. With the advent of web3 and NFTs, this is becoming a reality. 

The music industry is no stranger to innovation, and with the rise of NFTs, it's taking center stage in the web3 revolution. From exclusive digital collectibles to immersive virtual concerts, NFTs are revolutionizing how fans engage with their favorite musicians. 

Today, we’ll explore the intersection of NFTs and the music industry and reveal how it’s reshaping the way we connect with artists and their work.

Tuning into the benefits for fans

As NFTs make their mark on the music industry, fans are discovering a vibrant new world of unique opportunities and immersive experiences. From owning rare digital collectibles to participating in exclusive events, NFTs are transforming how fans connect with their favorite artists and express their passion for music. 

Unique collectibles and artwork

NFTs enable musicians to create exclusive digital merchandise, limited-edition album covers, and interactive experiences that can be bought, sold, and traded. As a result, fans can now own a piece of their favorite artist's creative world, taking their passion for music to the next level and building a digital collection that reflects their tastes and interests.

Building a community

As fans collect and engage with NFTs, they can connect with like-minded individuals through social media platforms and community forums dedicated to the artists and their work. This sense of belonging fosters a loyal fanbase for artists and provides fans with a space to discuss, share, and celebrate their favorite music.

Immersive virtual events

NFTs and web3 technology are transforming the event landscape, allowing fans to attend virtual concerts with personalized digital assets, such as virtual outfits or limited-edition digital merchandise. These immersive experiences can include real-time interaction, augmented reality stages, and gamified elements, making each event unique and engaging.

Exclusive access and VIP experiences

NFTs can grant fans backstage access, virtual meet-and-greets, and other special perks, such as early access to new music, exclusive content, or even collaborating with their favorite artists. These token-gated events create unforgettable memories and once-in-a-lifetime opportunities for dedicated fans.

Amplifying advantages for artists

The advent of NFTs has allowed artists to showcase their creativity, establish lasting bonds with their audience, and explore alternative revenue channels. By tapping into this novel technology's potential, musicians are extending their artistic reach and setting new standards for the music industry. 

A new revenue stream for artists

By minting their unique creations as NFTs, musicians can tap into a new source of income, helping them to sustain their artistry and expand their creative horizons. These digital assets also provide artists a direct connection to their fans, bypassing traditional intermediaries and retaining a more significant revenue share.

Fostering a loyal fanbase

Offering exclusive NFTs helps artists and event organizers connect with their audience on a deeper level, building long-lasting relationships that can lead to increased engagement and revenue. Artists now have a unique opportunity to share a side of themselves beyond their music. And because of that holistic, deeper connection, loyal fans are more likely to spread the word about their favorite artists and attend more events, fueling growth for musicians and organizers.

Enhanced event experiences

By incorporating NFTs and web3 technology into their events, businesses can create immersive and interactive experiences beyond traditional live shows. These experiences can include unique virtual environments, customizable avatars, and real-time fan interaction, setting them apart from competitors and driving customer satisfaction.

Diversified income sources

NFTs can complement and enhance traditional revenue streams for musicians and event organizers, such as ticket sales, merchandise, and royalties. By offering fans exciting new ways to engage with their favorite artists and events, businesses can tap into additional income sources and build a more resilient financial foundation.

Notable examples

Justin Bieber

Justin Bieber collaborated with Immutable X to release a collection of NFTs called "Our World." The collection featured a variety of digital assets, including animated artwork and music. One of the unique offerings included an NFT that granted the owner a once-in-a-lifetime VIP experience at an upcoming Justin Bieber concert. 

Billie Eilish

Billie Eilish teamed up with Nifty Gateway to launch her NFT collection called "Echoes of the Past." The collection showcased original animated artwork and music, each capturing a different moment from her career. 

Doja Cat

Doja Cat partnered with OneOf, a green NFT platform, to release a collection of NFTs called "Planet Doja." The collection included limited-edition artwork, music, and virtual experiences. Fans could also purchase unique digital wearables for their avatars.


K-pop sensation BTS launched an NFT collection with Dunamu, a South Korean blockchain company. The collection featured various digital assets, including artwork, music, and exclusive content. Fans had the opportunity to own a unique piece of BTS's creative universe.

The Weeknd

The Weeknd teamed up with Nifty Gateway to release an NFT collection called "Acephalous." The collection included a previously unreleased song and limited-edition artwork. One of the artworks, "Acephalous I," was auctioned off for over $490,000. 

Snoop Dogg

Snoop Dogg partnered with to release his NFT collection, "A Journey with the Dogg." The collection featured various artwork pieces, including "Snoop Dogge Coins," which sold for over $108,000. 

Shawn Mendes

Shawn Mendes collaborated with Genies, a digital avatar company, to release a collection of NFT wearables. Fans could purchase and use these virtual wearables for their Genies avatars, showcasing the potential for NFTs to create immersive fan experiences in the digital space.


Electronic music producer Deadmau5 released a series of NFTs on the SuperRare platform. The collection, which included animated 3D artwork and custom soundscapes, allowed fans to own a unique piece of Deadmau5's creative universe.


Electronic dance music artist 3LAU made history by selling the first-ever tokenized album, "Ultraviolet." The winning bidder of the auction received 33 custom NFTs representing each song on the album, a custom song created by 3LAU, and other exclusive experiences. 

Orchestrating success with RECUR Builder

Creating unique NFT experiences for fans and businesses can be daunting, but RECUR Builder is here to help. This powerful platform allows musicians and event organizers to easily create, mint, and sell NFTs. By leveraging the capabilities of RECUR Builder, artists can effortlessly bring their NFT vision to life.

Customizable NFT experiences

RECUR Builder's user-friendly interface empowers artists to design and develop custom NFT experiences tailored to their brand and fanbase. This flexibility enables musicians to create unique digital assets that resonate with their audience, amplifying fan engagement and loyalty.

Seamless integration with events

With RECUR Builder, event organizers can effortlessly incorporate NFTs into virtual concerts and live events. This seamless integration allows businesses to offer immersive and interactive experiences, setting them apart from competitors and driving customer satisfaction.

Simplified monetization

RECUR Builder simplifies the process of monetizing NFTs for musicians and event organizers, allowing them to focus on their creative endeavors while generating additional income streams. Its robust platform supports secure and efficient transactions, ensuring a smooth experience for creators and fans.

Your infinite encore

The world of music and events is evolving, and NFTs are striking a chord with fans and businesses. By embracing this technology and leveraging the power of RECUR Builder, artists can express themselves in novel ways, build stronger connections with their fans, and create immersive and memorable experiences. To learn more or get started, reach out to our team of experts who will help you on your journey to digital transformation.

The potential of web3 technology is just being realized, and the music and event industry is bound to hit new heights, benefiting fans, businesses, and artists alike. 

Similar Posts

Cookie Consent
We use data collected by cookies and JavaScript libraries to improve your browsing experience, analyze site traffic, and increase the overall performance of our site.

You can change your preferences any time on our Cookie Preferences page.
Cookie icon