RECUR Rebrand: New look, same mission

With a lot on the horizon for RECUR, we're evolving our brand's look and feel to accurately represent who we are and where we are going.
Web3 Experiences, Simplified.

In the ever-changing landscape of web3, we pride ourselves on the constant focus of RECUR: making web3 accessible for all. To make that happen, we’ve decided to refresh our brand alongside the launch of our new end-to-end web3 platform, RECUR Builder.

Why? With our decision to open up our infrastructure and APIs to the world through RECUR Builder, we want to ensure our branding and who we are as a company is following suit. By expanding our offerings, we want our brand to fully encapsulate who we are and where we’re going. 

Let’s break down what’s changing.

Our focus

On the business side of things, since expanding our offering to companies who want to create their own web3 experience using RECUR Builder, so has our business strategy. Our focus is now being broken out into two product offerings:

RECUR Builder

An end-to-end platform to enable businesses and creators of all sizes to integrate NFTs into their strategy and build their own web3 ecosystem. Providing the entire web3 stack into one suite of scalable tools – no additional vendors required.

RECUR User Portal

A unified hub for users to access experiences from brands Powered by RECUR. User accounts come fully equipped with advanced wallet capabilities and single sign-on (SSO) functionality to seamlessly explore web3 experiences.

Our appearance

We’ve done an entire overhaul of our brand visuals to better exemplify who we are, everything from a brighter color palette, fresh icons, captivating graphics, and unique fonts. 

Our motivation behind our stylistic choices was to put forward a look and feel that evokes transcending traditional digital experiences into the cutting-edge world of web3. Showcasing the flexible, innovative, and scalable nature of what can be built and experienced on RECUR. 

Check out the outcome on our revamped website, social channels, and blog.

Our tone and language

We’re shifting our tone and language to make web3 more comprehensive and user-friendly – for those native or new to web3. In line with our technology to simplify the adoption of web3, we want to make sure education is readily available for those wanting to learn in a way that doesn’t require a ridiculous number of Google searches to understand. So from this point forward, we hope all of our interactions will be (even more) approachable, helpful, conversational, and as always… fun!

Some exciting changes to look out for include the migration from to, alongside the addition of a blog and helpful resources to come.

The motivator

“This week marks significant milestones for our company – coming to market with a new product and showcasing our new branding,” said RECUR CEO and co-founder Zach Bruch, “Our brand refresh will clarify our role in the changing world of web3, emphasizing the value of RECUR Builder to not only encourage web3 adoption but simplify the process from start to finish. Importantly, the new branding differentiates RECUR and makes us more accessible to businesses and consumers looking to enter into web3.”

While our appearance may change, our mission from day one has stayed true: to make web3 simple and accessible for everyone. Our entire rebrand has happened with that exact mission in mind. By shifting our focus to better facilitate enterprises in web3 and updating our brand appearance and tone to be more engaging and audience-friendly, we’re paving the path to do just that.

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